Indonesia has taken another strategic step in boosting its tourism presence in China through Wonderful Indonesia Business Matching (WIBM) 2025, recently held in Beijing. The event was organized by the Ministry of Tourism and Creative Economy in collaboration with the Indonesian Embassy in Beijing and INACHAM, strengthening the nation’s position in one of its most important source markets.
Showcasing Indonesia’s Best Destinations
At WIBM 2025, Indonesia promoted thirteen leading destinations including Lake Toba, Bali, Yogyakarta, Bromo Tengger Semeru, the Gili Islands, Komodo, Raja Ampat, and more. These destinations were presented under the #GoBeyondOrdinary campaign, emphasizing Indonesia’s diverse attractions from cultural heritage and natural wonders to luxury and adventure travel.
High Potential from China
China remains a vital contributor to Indonesia’s tourism growth. By July 2025, Indonesia welcomed 8.5 million international arrivals, with 764,000 visitors from China. The government projects up to 1.35 million Chinese arrivals by the end of the year. With direct flight routes to Jakarta, Bali, Manado, and Surabaya, connectivity continues to strengthen market potential.
Impressive Business Results
The Beijing program delivered strong outcomes. With 22 Indonesian tourism players participating, business meetings generated over 12,984 potential travelers and an estimated revenue of Rp 254.5 billion (around US$15.4 million). This underscores the effectiveness of WIBM in driving tangible value for Indonesia’s tourism sector.
DWI Tour’s Active Role
Among the key participants, DWI Tour proudly represented Indonesia’s private sector, connecting directly with leading Chinese travel bureaus and partners. Our involvement reflects a clear commitment to creating tailored travel solutions, from luxury getaways to cultural and adventure journeys.
By engaging in this business matching program, DWI Tour not only showcased its services but also strengthened long-term partnerships that align with the growing demand from Chinese travelers. We are dedicated to ensuring every visitor experiences the richness and authenticity of Indonesia through thoughtfully designed itineraries.
Looking Ahead
The success of Wonderful Indonesia Business Matching (WIBM) 2025 highlights the power of collaboration between government and industry. With strong results already achieved, Indonesia’s tourism industry is on track for significant growth. DWI Tour is proud to be part of this journey, ready to welcome more Chinese travelers and bring them unforgettable experiences across Indonesia.
📩 For partnership opportunities or customized travel inquiries, please contact us at info@dwitours.com.
