Nestled on the tranquil west coast of Bali in the district of Buleleng Regency, Pemuteran Village has captured global attention by being named one of the world’s Best Tourism Villages 2025 by United Nations World Tourism Organization (UN Tourism). This prestigious honour was formally awarded at the “Best Tourism Villages by UN Tourism – 2025 Ceremony & Third Annual Network Meeting” held in Huzhou, China, on Friday 17 October 2025.
Source: CNN Indonesia — “Desa Pemuteran Bali Dinobatkan Jadi Desa Wisata Terbaik 2025 versi PBB”
What distinguishes Pemuteran is its unique combination of community-based tourism, marine conservation, and authentic Balinese culture. The village began life as a humble fishing settlement and has since transformed into a model destination for travellers seeking meaningful, environmentally-aware experiences. According to the Indonesian official tourism site, Pemuteran successfully passed the rigorous selection process to become one of 52 global winners out of over 300 candidate villages from around 75 countries.
The marine environment around Pemuteran is particularly noteworthy. With one of Bali’s richest coral reef ecosystems, the area supports a wide range of marine biodiversity, snorkelling and diving opportunities, and coastal conservation initiatives. This ecological dimension was a key factor in the UN Tourism recognition. Visitors to Pemuteran can explore underwater temple gardens, help with turtle-release programmes, or simply soak in the peaceful beach atmosphere away from the more-crowded south coast.
For travel professionals and inbound partners, the UN-Tourism designation adds significant value. Promoting Pemuteran as an “award-winning tourism village” enhances your destination portfolio, supports sustainability messaging, and meets the growing traveller demand for conscious, community-led travel. The recognition also signals strong support for local residents, inclusive development and biodiversity protection — all persuasive selling points for eco-aware holiday markets.
In your marketing and communications, emphasise three key themes:
- Local community empowerment – the villagers, business owners and authorities of Pemuteran work hand-in-hand to deliver authentic tourism.
- Marine and environment stewardship – highlight coral-reef restoration, turtle-conservation efforts and the region’s underwater beauty.
- Authentic Balinese culture in a tranquil setting – offer travellers a quieter side of Bali, rich in nature and tradition, now globally recognised.
With this accolade, Pemuteran isn’t just a beautiful destination — it is a benchmark for sustainable tourism done right. Integrating this story into your content, campaigns and product offerings can help boost interest and bookings for your inbound clients.
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